Chuck Underwood is one of the pioneers who created, developed, and popularized the field of generational study.

He is the founder/principal of “TGI” – The Generational Imperative, Inc. – an Ohio-based generational consulting firm. He consults and trains corporations and organizations in Generational Workplace Strategy and Generational Marketplace Strategy.

His comprehensive book on generational business strategy is available online at and at and it can be ordered at most bookstores. It is entitled :

America’s Generations
In The Workplace, Marketplace, and Living Room


Chuck is the host of the television series America’s Generations With Chuck Underwood , on PBS.